Marketer 2 Marketer (M2M): Bob Musinski on Social Media and Content

We’re excited to introduce our new blog series, Marketer to Marketer (M2M). Every other week, we’ll be featuring a one-on-one interview with one of CBD’s thought leaders, sharing expert opinions, looking at the latest trends in our…

How to Make Your Instagram Takeover Worthwhile

Weight Watchers, General Electric, Birchbox—all the big brands have done it, and are currently doing it. But what is “it?” I’m talking about an Instagram takeover. Since Instagram’s inception in 2010, the platform has only continued…

How Storytelling Drives Consumer Action

Have you ever read a story, watched a video or saw an ad that inspired you to alter a habit—or even transform your life? If so, you’ll remember it … that specific piece of marketing storytelling that…

You EARNED It: 7 Things You Can Do With a B2B Media Hit

You finally got the recognition you’ve been waiting for with a feature story on your product – congratulations! Favorable media placements increase your brand awareness, provide third-party credibility and can ultimately lead to more business. Now…

Top B2B Social Media Insights from SMSS 2017

Social media is all about engagement with key audiences, but too many marketers have started platforms that merely exist. They don’t interact with target audiences – whether B2C or B2B – enough to really make a…

Taking Charge of Brand Safety in a Digital World

Recently, advertisers and marketers have watched with interest as major companies have pulled their advertising off of YouTube and other Google platforms due to concerns about their brands appearing next to violent or defamatory content. This controversy…