How to Harness the Power of Social Media in B2B Sales

While scrolling through my Twitter feed lately, I’ve come across posts from friendly, unfamiliar people offering free advice. No, I’m not getting solicited by fortune tellers or fly-by-night financial advisors. Instead, these are subject matter experts…

Marketer 2 Marketer (M2M): Bob Musinski on Social Media and Content

We’re excited to introduce our new blog series, Marketer to Marketer (M2M). Every other week, we’ll be featuring a one-on-one interview with one of CBD’s thought leaders, sharing expert opinions, looking at the latest trends in our…

How to Make Your Instagram Takeover Worthwhile

Weight Watchers, General Electric, Birchbox—all the big brands have done it, and are currently doing it. But what is “it?” I’m talking about an Instagram takeover. Since Instagram’s inception in 2010, the platform has only continued…

How Storytelling Drives Consumer Action

Have you ever read a story, watched a video or saw an ad that inspired you to alter a habit—or even transform your life? If so, you’ll remember it … that specific piece of marketing storytelling that…

You EARNED It: 7 Things You Can Do With a B2B Media Hit

You finally got the recognition you’ve been waiting for with a feature story on your product – congratulations! Favorable media placements increase your brand awareness, provide third-party credibility and can ultimately lead to more business. Now…

Top B2B Social Media Insights from SMSS 2017

Social media is all about engagement with key audiences, but too many marketers have started platforms that merely exist. They don’t interact with target audiences – whether B2C or B2B – enough to really make a…